Transformation and development efforts at the firm and industry level alone are not enough. We contribute to the change we hope to witness through a conscientious ideal of the Pay It Forward program. 

Pay It Forward contributes towards good deeds deemed to have the potential to cause a ripple effect of generosity and kindness to the wider society. We assist where there is a convergence between required assistance and our ability to assist. All we ask of the beneficiaries is that at an opportune future time they too reciprocate the gesture albeit to another person or organisation in need hence “pay it forward”.